Lifetime CashFlow Through Real Estate · Oct 16, 2026 · 36m · 29m saved
With Matt Iverson, Founder of Veritas Equity
Matt Iverson, founder of Veritas Equity, told Rod Khleif on Lifetime CashFlow Through Real Estate how he became a general partner on a 97-unit townhome community in Columbus, Ohio, with no multifamily experience at all.
Most first-time syndicators stretch their résumé to win a seat on a deal. Matt told the operators plainly that he had never done one.
"I talked to Todd and his group and said, I've never done this. I haven't been a part of this. I can tell you what I see... but I'm new. And they are like, you know, that's all we care about."
What Matt did have was more than two decades in luxury real estate. The resort brokerage he ran with his mother and brother in Colorado's Vail Valley averaged about $100 million a year in sales, and he has a background in renovation and construction.
The full interview is covered here so you can skip it. 36 minutes of audio, 7 minutes of reading.
Here are the 5 lessons that matter.
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Key Takeaways
A $267M sales year and the tax bill that came with it pushed Matt from selling real estate to owning it
Matt landed his first GP seat by admitting he had no multifamily experience
Fixed-rate debt at about 5.5%, with five years of interest-only payments, was what convinced him
Rent growth was underwritten at only 2–3% a year
National retailers, new hotels and a doubling hospital near the property pointed to a growing area
Cheaper fixes hit the rent targets, so the team scaled back its renovation plan
Matt calls his goal "Freedom Income" because he wants to keep working on his properties
1. A Broker Who Needed to Own
Matt grew up in real estate. His family has worked in the Vail area since the mid-1980s, and his mother built a top-producing brokerage there.
A record year of sales, and the tax bill that followed, pushed Matt toward owning property
"We do, you know, on average, previously we did about 100 million a year in sales... in 2020, we did 267 million." — Matt Iverson
That year he wrote what he called "a pretty large tax check." His accountant told him he was good at selling real estate and needed to start investing in it.
The final push came on a drive back from Arizona, after more than 20 years of talking about buying commercial property. His wife told him to find a mentor, and soon after he found Rod's podcast. He joined Rod's Warrior Program two years before this interview.
"She goes, by the way, if you're going to decide to do it, you need to find a mentor. So I go, okay. And it just so happened I pulled up your podcast for the first time and started listening." — Matt Iverson
