Squawk on the Street · Oct 21, 2026
With Greg Foran, CEO of Kroger
Kroger unveiled a $5 billion plan to lower prices at its investor day. Greg Foran, CEO of Kroger, told Sara Eisen on CNBC's Squawk on the Street the next day that the money comes from buying better and running leaner, not from more promotions.
Greg came to Kroger from Walmart, so the obvious read is that he is bringing the Walmart playbook with him. He says he is not.
"Not a lot, to be honest... what I'm bringing to Kroger is four decades-plus of experience in many other retailers." — Greg Foran
Greg became Kroger's CEO in February after stints at Walmart and Air New Zealand, and the price plan is the first big bet of his tenure.
The full segment is covered here so you can skip it.
Here are the 7 takeaways that matter.
Key Takeaways
Kroger's price-cut plan is paid for by cost savings, not more promotions
Greg says he is not copying Walmart; the plan builds on Kroger's own scale
Grocery inflation is creeping back through fertilizer and diesel costs
Kroger's AI work is about automating routine tasks, not frontier models
E-commerce is 10 to 15% of revenue and has room to grow
GLP-1 drugs and one-person households are reshaping what Kroger sells
1. A $5B Bet on Lower Prices
The plan announced at the prior day's investor day builds on the scale Kroger already has rather than a formula imported from elsewhere. Greg described the strategy in four parts.
Greg Foran's plan rests on stores, digital, modernizing and price
"If we can really run great stores, build our digital capability, modernize parts of the business and get really affordable for customers, then I think we've got a fantastic business." — Greg Foran
