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Bharti raised $18B in 34 months as Jio wiped out rivals — Bharti Enterprises chairman

11 lessons: why he stayed small through Reliance's 2002 price war, the Africa bet he calls crazy, and how big companies slide from managing risk to avoiding it

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Scuttlebutt
Nov 10, 2026
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Leaders with Francine Lacqua · Nov 8, 2026 · 24m · 17m saved

With Sunil Bharti Mittal, Founder and Chairman of Bharti Enterprises

Bharti raised $18B in 34 months as Jio wiped out rivals — Bharti Enterprises chairman

Photo via bharti.com

Reliance Jio's 2016 launch left roughly $100 billion of Indian telecom investment worthless. Sunil Bharti Mittal, founder and chairman of Bharti Enterprises, gave that estimate to Francine Lacqua on Leaders with Francine Lacqua, and said Bharti answered by buying its failing rivals' spectrum and assets.

Rivals with bigger balance sheets went out of business in India's price wars. Bharti kept its cash through the worst of them, then raised money to buy what the others left behind.

"I raised $18 billion in 34 months against all odds." — Sunil Bharti Mittal

Sunil started out at 18 making bicycle parts in Ludhiana. He went on to build what he calls India's first phone and to win one of the country's first mobile licenses.

The full interview is covered here so you can skip it. 24 minutes of audio, 7 minutes of reading.

Here are the 11 lessons that matter.


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Key Takeaways

  • Sunil raised $18B in 34 months after Jio's launch

    • His own stake fell from 51% to 25%, which he did not find hard

  • Inside Bharti in 2002, the question was when, not if, it would go out of business

  • Every operator had the same equipment, so Bharti won on its people and its customers

  • Lower prices in Africa made customers save, not spend more on phones

  • Large, professionally run companies slide from risk management into risk aversion

  • A leader should never lose their temper, because it costs them their judgment

1. Out of College at 18

Sunil's career began in Ludhiana, the industrial town in Punjab, making bicycle parts and hosiery yarn.

Sunil left college at 18 with no interest in staying

"I was 18. I came out of college and that is not my best place. Education was not my forte. I just wanted to get the hell out of there." — Sunil Bharti Mittal

In his early twenties he moved to Bombay with little capital and traded whatever he could find: zip fasteners, copper scrap, aluminum drawers and stainless steel plate.

2. Where Big Business Wasn't

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