CNBC Sport · Oct 29, 2026 · 38m · 32m saved
With Jason Robins, CEO and Co-founder of DraftKings
Jason Robins frames prediction markets as DraftKings' route into California, Texas and Florida — the three most populous states, all closed to its sports-betting product.
"Anytime there's disruption, it creates opportunity." — Jason Robins, on the rise of prediction markets
Pressed by Contessa Brewer on whether that opportunity is instead cannibalizing his existing sportsbook, Jason had a number ready.
The full interview is covered here so you can skip it. 38 minutes of audio, 6 minutes of reading.
Here are the 5 takeaways that matter.
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Key Takeaways
Jason calls entering California, Texas and Florida through prediction markets "a huge opportunity" to finally address the entire country
Customer overlap between DraftKings and Kalshi is "just about 3%", which Jason calls a ceiling, not the real number
Jason argues DraftKings, not Kalshi, holds the actual Goliath-level advantages: profitability, data, and market-making infrastructure
"Most of our code is written by AI" now, up from under 20% a year ago
DraftKings is pushing an industry group toward a nationwide self-exclusion list for problem gamblers
1. Opening the Whole Country
Jason calls prediction markets DraftKings' path into the three biggest states its sports-betting product can't reach. He admits the product is still nascent, with room to improve, and says DraftKings is investing heavily both in the product and in marketing it correctly to new state entrants.
Disruption from prediction markets is an opportunity for DraftKings, not a threat
"This is really extraordinary... it's not like predictions is going to cost us a lot of extra money on the fixed cost side. We have so much of the underlying infrastructure we already can rely on." — Jason Robins
