Once Upon a Farm's new Electrolyte Blends pouches exist because nearly half of parents of six-to-twelve-year-olds were looking for electrolyte options and found only sugar-laden adult products on shelves.
Jennifer Garner, co-founder and chief brand officer of Once Upon a Farm, told Bloomberg's Romaine Bostick that her job hasn't changed much since the company's IPO — investor meetings now mostly go to the CEO and CFO, but she took less vacation this year so she could keep visiting farms and suppliers herself.
"This is business as usual, which means me going to farms and meeting our suppliers."
Jennifer joined the company through her manager, drawn in immediately by founder Cassandra Curtis's organic, no-added-sugar product line, and has stayed hands-on as the company's original baby customers have aged into school kids.
The full interview is covered here so you can skip it.
Here are the 3 takeaways that matter.
Bloomberg Talks · Oct 26, 2026
With Jennifer Garner, Co-Founder and Chief Brand Officer of Once Upon a Farm
Key Takeaways
Jennifer still visits farms and suppliers herself, even though investor meetings since the IPO mostly go to the CEO and CFO
New Electrolyte Blends pouches exist because nearly half of parents of six-to-twelve-year-olds wanted electrolyte options and found only sugar-laden products
Once Upon a Farm was the first refrigerated organic baby-food company to offer a WIC-certified product, now sold in 22 states
1. Still Hands-On Since the IPO
Jennifer was asked how her role has changed since Once Upon a Farm's IPO.
Most investor meetings now go to the CEO and CFO, but Jennifer still does the rest of the job herself
"I wouldn't say my role has changed that much. Most of the investor meetings have been handled by our CEO and CFO." — Jennifer Garner
She said she took less time off this year specifically to keep visiting retailers and suppliers in person.
"This is business as usual, which means me going to farms and meeting our suppliers." — Jennifer Garner
