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Royal Caribbean CEO on Sandals: "We today get about 20 to 25% of our customers' wallet"

5 numbers: 180,000 guests spending more than planned, a fuel bill a bit over 60% hedged for 2026, and loyalty scores in the low to mid 70s across three cruise brands

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Scuttlebutt
Oct 28, 2026
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Royal Caribbean CEO on Sandals: "We today get about 20 to 25% of our customers' wallet"

Photo via royalcaribbean.com

Royal Caribbean collects about 20% to 25% of what its guests spend on vacations. Jason Liberty, CEO of Royal Caribbean, told CNBC's Squawk on the Street that the company's stake in Sandals and Beaches resorts and a new river-cruise line are meant to lift that share toward 45% to 50%.

Worries about affordability have not shown up in Royal Caribbean's bookings, Jason said. Consumers are moving their spending from goods to experiences, and cruises still cost far less than vacations on land.

"People are buying less stuff. They're buying more experiences."

Jason runs a company with about 180,000 guests sailing at any given time, and their onboard spending ran above plan in the third quarter.

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Here are the 5 numbers that matter.

Squawk on the Street · Oct 27, 2026

With Jason Liberty, CEO of Royal Caribbean


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Key Takeaways

  • Royal Caribbean beat its own Q3 expectations, by a wider margin on profit than on revenue

  • Spending is shifting from goods to experiences, and cruises still trade at a large discount to land vacations

  • The company is a bit over 60% hedged on fuel for 2026, which offsets much of the cost pressure

  • European bookings dipped on higher air fares, then came back strong into 2027

  • The Sandals and Beaches stake aims to double the company's share of guests' vacation spending, from about 20% to 25% toward 45% to 50%

1. A Beat on the Bottom Line

Royal Caribbean's third quarter came in ahead of the company's own expectations on revenue and well ahead on profit. Jason credited high-quality demand and guests willing to pay more than a year earlier.

Royal Caribbean's Q3 profit beat its plan by more than revenue did

"We did better than we had expected and significantly better on the bottom line." — Jason Liberty

Spending on board, by the roughly 180,000 guests at sea at any time, also ran above plan.

"We have 180,000 guests spending in real time... spend more than we thought they were going to." — Jason Liberty

2. Experiences Over Stuff

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