Strauss Zelnick, Take-Two Interactive

AI ad spots now cost $800, against $25,000 to $50,000, says Take-Two CEO

5 takeaways: why Strauss Zelnick won't predict how fast GTA VI pays back its budget, the "must-have" call that delayed Rockstar's launch, and why he's…

2 hrs ago • Scuttlebutt

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